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Investor 1

Executive Summary

Investor 2 PhantomALERT, Inc. provides traffic-enforcement and safety location data to drivers with GPS devices and smartphones. Its dynamic database transforms GPS/navigation devices and smartphones into a 100% legal traffic safety and advanced warning systems. Through their devices, PhantomALERT customers receive accurate and timely audible and visual alerts of enforcement and safety locations. In short, PhantomALERT helps drivers avoid traffic tickets by helping them obey traffic laws. Audible and visual alerts pop up on customers GPS or smartphones alerting them to approaching red light cameras, speed cameras, speed traps, school zones, dangerous intersections rail road crossings and more. Each day, more than 200,000 drivers receive traffic tickets for disobeying traffic rules in the US and Canada alone, yielding an astonishing $6 billion in fines annually. PhantomALERT’ s products provide drivers with a ‘heads-up’ warning system that helps them become safer, alert and ticket free —evidenced by millions of downloads of its database and while generating millions in revenue.

Products & Services

Investor 3 PhantomALERT has the most comprehensive and accurate database, with more than 400,000 + points of interest (POIs) of traffic safety locations in the continental United States and Canada red-light cameras, speed cameras, speed traps, school zones, railroad crossings, dangerous curves, and so forth. The company’s proprietary data-acquisition, management and verification combines corporate with user-generated location data, effectively “crowdsourcing” its community of drivers in a social-networking strategy. This process is easily scalable allowing any driver from any part of the world to contribute to and use our datasets. Global expansion is also in progress currently serving customers in South Africa, Australia and Europe. PhantomALERT also provides over 15,000 live traffic camera feeds to smartphone users.

The company derives revenue from Consumer Products/Services and Business Licenses. In Consumer Products/Services, the company’s database of traffic-enforcement,-safety data and live traffic camera feeds are marketed directly to consumers either as software—downloads for Portable Navigation Devices (PNDs)/smartphones—or hardware, in the form of PNDs pre-loaded with the database. Business Licenses are multi-year arrangements with makers of hardware (such as PNDs) and other firms in the business of location-based services (LBSs)—such as map- and navigation-system providers—allowing them to market PhantomALERT’ s database as a value-added service to their customers.


Investor 4 The target market is all drivers who wish to become safe, alert and avoid costly tickets. Our traffic camera feed is also a must have for any driver that hates traffic jams and gridlock. It literally lets you see what traffic looks like in real time helping you avoid unnecessary delays and also plan faster routes. The US and Canada currently comprise more than 200 million motorists, of which there are 40 million GPS-device owners intersecting with some 80 million GPS-enabled smartphone owners. Since PhantomALERT’ s products run on PNDs, in-dash navigation systems, and smartphones, the total available market is the superset of those three markets-currently an estimated 110 million devices, and projected to grow an average of 35% annually to more than 350 million devices, as shown below.

Marketing and Sales

Investor 5 For its consumer products/services business—marketing its database directly to consumers PhantomALERT 1) promotes online distribution for database downloads to PNDs and smartphone apps; and 2) makes use of retail channels, through which the company sells its SmartGPS access cards. PhantomALERT currently has sales agreements with Amazon, SkyMall, NewEgg, and Buy.com, and is in negotiations with BestBuy, Costco, and others.

Finally, in business licensing, PhantomALERT has a solid leading position. Data quality and attributes are up to industry standards set by NAVTEQ and TeleAtlas, the leading digital map makers. PhantomALERT has a 3 year licensing deal in place with NAVTEQ. In the near future PhantomALERT datasets will be incorporated in every in dash navigation system and PND. This particular deal by itself is worth millions as NAVTEQ is the map provider of choice for GARMIN, Magellan, Ford, GM, Chrysler and other auto and PND makers. Additionally, NAVTEQ is owned by NOKIA, the world’s largest manufacturer of smart phones, which will use NAVTEQ maps possibly embedded with PhantomALERT data. Through NAVTEQ alone PhantomALERT will have access to millions of customers and devices throughout the world. A two-year licensing deal with Spot It Out, a company created by former NAVIGON and Magellan executives, which sells the PhantomALERT database on an SD cards through Home Shopping Network and major retailers is also in place.

We are also plan to work with AAA, GEICO and other insurance companies to offer a private labeled PhantomALERT service that can be offered as a member’s benefit. Studies in Europe have shown that drivers who use PhantomALERT type of services are less likely to run red lights, get speeding tickets or get involved in accidents. Based on such studies we believe insurance companies and other safety oriented industries will accept and promote PhantomALERT. The study cited is: www.thenewspaper.com/news/15/1574.asp


Investor 6 PhantomALERT’s main asset is its high-quality, proprietary database of enforcement and road-hazard locations, as well as live traffic camera feeds. A unique characteristic of the database is that it is constantly being improved through crowdsourcing user-generated data hundreds of POIs are added and verified daily by the community of PhantomALERT customers as they encounter speed traps, speed cameras, red-light cameras, and other enforcement locations. To capture user inputs, the company has created an easy-to-use POI reporting/verification tool on its website. Utilizing Google Maps and proprietary software, the system enables drivers from all over the world to report and verify traffic enforcement and road-safety locations and immediately download the information into compatible devices. Additionally, PhantomALERT works closely with public relation officers for 4000 Police Departments. The company enlist the support and participation of Police officers to contribute to the PhantomALERT’s database. Police will be encouraged to use PhantomALERT as a tool to share and alert the driving public of dangerous roads, curves, intersections and also areas where they plan to set up speed traps and DUI check points. PhantomALERT is confident Police departments will actively participate as several have already endorsed the service, see it as a safety tool and a force multiplier. Moreover, this partnership will be good PR for police departments as they can now claim they do not set up speed traps to generate revenue and they actively publicize enforcement zones through PhantomALERT giving the driving public a fair warning to obey traffic rules. A safety and enforcement database created by drivers and Police will be the most accurate, credible and sought after data on the market that millions of drivers will subscribe to and LBS companies willing to pay premium licensing fees.

In other technology areas, PhantomALERT has several projects in development. These include smart-learning and augmented-reality traffic-camera views, location-based ad/coupon serving, and other technologies that take advantage of smartphones’ motion-detection and directional capabilities. Additionally, PhantomALERT is developing a Google-Map–based tool for collecting and verifying live traffic camera views, IP-passed security camera feeds, and web cameras. Just as with our traffic-safety POI reporting tool, by utilizing our crowdsourcing techniques, millions of individuals will be mobilized to geo-tag any camera in the world creating the most comprehensive database of live traffic traffic/IP-based cameras and web cams. The company expects to file up to four provisional patents within the next few months.

Future Growth Plans

Investor 7 Leveraging the millions of customer that will sign up for PhantomALERT, a location based ad service will be launched. This service has the ability to become bigger and more relevant than Foursquare or any other LBS based businesses. For starters, crowdsourcing and community aspect is already built in to PhantomALERT - a must attribute for a successful social businesses. All the POIs that constitute the database are generated by drivers for drivers. Drivers report and verify alerts and safety locations in real time. Based on how other drivers’ rate each submission, contributors will be awarded prizes ranging from cash to product give always. This will assure loyalty and participation. Also, by design PhantomALERT apps will automatically launch whenever a customer’s smart phone is moving 5-10 MPH or greater. Since drivers need PhantomALERT while driving they will allow this setting and give the app permission to automatically launch and scan for potential enforcement, safety zones and also to get live traffic camera feeds. Once activated, drivers will leave the app running until a destination is reached. Such reliance and functionality has the ability to make PhantomALERT the most used and recommended app by drivers for drivers. Additionally, the live traffic camera feed feature also puts the company in a position where the apps will be launched by millions of commuters that are eager to get live traffic camera updates every day before leaving home or work. This by itself will be an attractive and effective location based advertising platform. An app that launches automatically and stays in use for long periods of time will give advertisers multiple opportunities to serve ads at greater frequency - and frequency is the key to any successful advertising campaign. Upon funding PhantomALERT will pursue these goals. Other patentable algorithms and ad serving ideas are also in development.

Join Us Now

Drivers are looking for relief from a slowing economy and unjust traffic tickets they simply can't afford. The market is huge and the demand is evident. Within the next few years there will be over 100,000,000 GPS enabled units on the road.
We're offering select partners 50% off our current web retail pricing so there's lots of room for profit. We offer smooth customer friendly support and a 30 day money back guarantee. We can provide digital POS assistance and the support you need to make this new program an immediate success.
Please feel free to contact me to learn more about PhantomALERT and discuss product options and how we can start working together. We can help you deploy quickly and start increasing your GPS sales in just days with the hottest GPS accessory on the market!

Joe Scott Seyoum

Direct: 703 975 8957
Fax: 800 658 9318

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